Ask a Career Coach: Personal Branding 101

Everyone needs to think about personal branding, whether you know it or not. The question is, are you managing it and constantly keeping yourself relevant? This video from the Stanford Alumni Association covers some of the basics of personal branding, including social media, and also takes a deep dive into the key questions everyone needs to answer during personal brand creation, including asking yourself what you really want, and what you can offer. Especially relevant for those about to graduate or on the job hunt.