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Wendy De La Rosa

Wendy De La Rosa

About

Wendy De La Rosa is a Marketing PhD candidate at Stanford’s Graduate School of Business. Advised by Jennifer Aaker and Itamar Simonson, her dissertation explores how different variations in how and when consumers receive their pay impact their discretionary spending. Before Stanford, Wendy co-founded Common Cents Lab, a research lab focused on helping low-income people make better financial decisions. Her TED talk has been viewed more than 2.5 million times. She is a Forbes 30 under 30 Finance honoree and a Paul and Daisy Soros Fellow. She holds a BS from the Wharton School at the University of Pennsylvania.